What makes Ferrero Rocher so special? Discover its secret. The creation of Ferrero Rocher took its inspiration from a long history of Italian pastry expertise. Today, driven by the same passion and infinite attention to quality, Ferrero Rocher is one of the most loved brands worldwide. Let the journey begin and dive into the unique experience of Ferrero Rocher.
Ferrero Rocher was born in 1982 after a very long process of research and development for excellence. Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher was recognized since its launch as a true symbol of Ferrero quality and excellence.
One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. Inspired by the desire to make all the pleasure of a sophisticated chocolate speciality accessible to a much wider public. Initially sold in Europe, Ferrero Rocher soon became the favourite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across 5 continents.
1982
Launch in Europe
Ferrero Rocher is launched in several European countries. A true symbol of Ferrero excellence, thanks to its high quality ingredients and distinctive golden presentation.
